What Is an SEO Audit?

A Search Engine Optimization (SEO) audit is basically performed to make sure that your website is not doing too badly in terms of its ranking in search engine results pages. A lot of people think that an audit is a necessary step when it comes to optimizing a website, but they are often confused as to what exactly this entails. Search engine optimization or SEO as it is more commonly known, is the procedure of enhancing the quantity and quality of site visitors to a particular site or even a web page in search engines like Google. SEO targets free traffic rather than paid traffic or direct traffic.
Every website owner should be aware of the importance of conducting SEO audit, just like any other business activity. This is because an audit will help you see what areas you need to work on and improve. By performing an audit regularly, you will be able to determine where your current SEO strategy could be improved and which areas you should work on. An effective SEO audit will help your website ranking get back to its original and ideal ranking. In most cases, it will take several months of monitoring and tweaking for you to achieve your desired ranking, but with a thorough SEO audit you can also identify problems that may have been affecting your rankings in the past.
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One of the most common errors that many website owners make when it comes to their SEO audit is focusing mainly on the on-page aspects of their website, ignoring the off-page aspects. An effective SEO audit should be able to address both issues simultaneously; although this will depend mainly on the expertise of the person conducting the audit. However, if the audit is limited to the on-page factors then you will need to perform several other on-page activities, such as building link popularity, optimizing content, building inbound links and posting valuable articles to important article directories, to bring all off-page factors together and improve your search ranking.